Creating Hype: Milestone Sells Out In Record Time!
Business folks and economic intellects will tell you there are plenty of ways to artificially stimulate demand. If you ask me, that is EXACTLY what happened with Expansys and the Motorola Milestone. Realizing the commercials sucked and the Droid-to-Milestone comparisons might not be made among the average consumers, I’m sure Expansys worried how well the device would actually sell. And let’s face it… they NEED it to sell well because for the month of December they have the exclusive offering of the device.
Then a few websites began reporting the Motorola Milestone had sold out and was the fastest selling gadget in history:
But if you check the Expansys website right now, you can easily put one in your shopping cart and make the purchase immediately:
So what gives? What actually “sold out” was the “first shipment” and a “second shipment” was already on the way and based on what’s in stock right now- presumably arrived. In this case, “sold out” is sort of misleading… wouldn’t you agree? They could have had 20 units the first day and planned to “sell out in record time”, published a press release about how they sold out in record time, had 50,000 units delivered the next day, and enjoyed the orders from everyone thinking they got one of the last units of a device that should probably be sold-out:
“The demand for the Motorola Milestone has been staggering. We received the units at 10am on Thursday, 2.5 hours later we had sold out. A second shipment is already on the way and should be arriving in time for Christmas orders”.
I like the “in time for Christmas orders” when they clearly were about 20 minutes away from homey’s front porch. And honestly, I bet this very article will further drive sales even though I’m stating the “sold out” thing is probably overdone and self-hype more than anything else. Granted… the device is WORTHY of selling out but it all just seems a tad bit odd the way it went down.
Anyways, I hope they never sell out and they have unlimited supply and everyone buys them. You know why? So we can have more awesome members visit the Motorola Milestone Forum at AndroidForums.com!