Motorola Happy They Went All Android
Motorola’s mobile division tanked a few years ago after they finally figured out that people weren’t really into the RAZR, ROKR, or WTVR (whatever) craze anymore. Beneath Sanjay Jha’s direction, Motorola turned their big leaf when Android was introduced and they jumped on board as one of the first partners in the Open Handset Alliance.
To date, they’ve been very successful with Android and they’re thrilled. John Ellis – director of software and services – says Sanjay was “raving” about the decision after the effect it’s had for the once-failing division.
“We doubled down on our bets with Google. We’re happy about it. Sanjay is raving about it.”
“The complexity for us was monstrous. We would have internal development paralysis because we were afraid of breaking anything. I don’t know if we’re necessarily paranoid about it (going Android-only). Certainly, we’re very conscious about it.”
We didn’t really see Motorola making a huge splash until they partnered with Verizon to introduce the Motorola Droid and took on AT&T and Apple with the most notable campaign in the history of Android (so far). Since then, they’ve sprung to the top as a top player on the hardware side of the Android ecosystem and they aren’t looking to slow down.
With the introduction of the Motorola Droid X today, the yet-to-be-revealed Motorola Droid 2 soon, and whatever crazy devices they have in store for us before the end of the year (dual-core, anyone?), I’m sure Motorola’s not going to venture too far away from the Android track they’ve committed to.
[via AndroidGuys]