PapayaMobile To Come Pre-Installed on LG Androids in China, Reach 32 Million
Coming pre-installed on handsets is a BIG deal for mobile app developers. While consumers sometimes complain of pre-installed apps being “bloatware”, I’m of the mindset that if it’s not intrusive and can be deleted, carriers and manufacturers should add value how they see fit. Following that logic, LG has just worked out a pretty cool partnership with PapayaMobile to pre-install their games on LG Android phones in China.
Here is an example of how huge partnerships like this can be for mobile development shops: PapayaMobile has 8 million users in the US and Europe but expects to add 32 million users in China alone over the next two years. Think this partnership with LG is a coincidence? I think not.
Papaya considers themselves a social gaming platform and recently released an SDK in China so other developers can access Papaya users, game localization services and more.
I see a ton of opportunity for mobile app companies to capture huge marketshare and mindshare by offering their apps pre-installed on devices while also adding value to the carriers and manufacturers. In fact, didn’t I hear someone saying that the Phandroid App should come pre-installed on all Android Phones in the universe? No? Well whoever suggests THAT would be a pure genius.