HTC Thinking about Opening Chain of Retail Shops à la the Apple Store
HTC’s main business is cellphones sold their wireless partners, but they keep their product catalog spread out among carriers and provide enough options in terms of software and hardware to justify a storefront pedaling only their shwag. Turns out, that is exactly what the manufacturer is considering. Following in the footsteps of Apple, Microsoft, and Nokia, HTC has plans to open three flagship stores in Taiwan. Judging on their success, the company would want to further expand with 100 additional retail outlets.
It is unclear whether any of these stores would make it outside of Asia, but we’d imagine the major international markets like New York and London might get their own. The move would encourage people to purchase their next phone based more on product selection rather than carrier, but we still think HTC would need to diversify their lineup a bit more to make the enterprise successful. A tablet might be a good way to start traveling down that road…
[via IntoMobile]