Verizon Accounts for 28% of Motorola Sales, but Manufacturer Cautious with Partnership Moving Forward
It isn’t every day that all the pieces fall in place to virtually single-handidly save a company from shuttering its doors, but this is exactly what happened when Motorola brought the Android operating system to Verizon Wireless. Just a little more than a year later Motorola has been riding a huge wave of success thanks to their Android smartphones appearing across all carriers, but with 28 percent of their business getting done through Verizon a reliance on the network is still obvious. In a Bloomberg report, Motorola admitted in the report that the company would need to be cautious in their dependence on Verizon going forward in light of slowing sales anticipating and coinciding with the release of the iPhone for the big red network.
The obvious first attempt at bringing high-ticket smartphones to other carriers (something normally reserved for Verizon’s bands) is the Motorola Atrix 4G for AT&T, the dual-core smartphone capable of transforming more or less into a fully functional laptop. In days past we might have expected to see this handset as a Verizon exclusive, and though VZW will get a phone similar in power, the Droid Bionic will still fall slightly short of the Atrix in terms of specs and hardware.
It might be stating the obvious, but the need to spread out their goods among carriers is an issue the company will need to tackle this year and moving forward. Motorola hasn’t taken the same approach as companies like Samsung, which aim to provide the same high-end smartphone experience to users on all carriers. Perhaps Moto will move in this direction as well, but only time will tell.
[via GigaOM]