HTC falls short of Q2 forecasts, but still does alright
It looks like HTC might have had a rough Q2’12, if the latest unaudited financial report is to be believed. The company only amassed $247.7 million in profits that quarter which is down from $582.5 million in the same quarter in 2011.
From a more relative standpoint, profits were up from their Q1’12 efforts as they came up from $150 million. Revenue was up this quarter as the company gained $3 billion, and you can imagine the slim profits were due to a lot of R&D for the company’s 2012 smartphone lineup.
The HTC One series introduced a revamped portfolio which would look to help HTC long term. Their strategy is less, but better devices. With a smaller amount of devices on the market they can focus on quality of both manufacturing and marketing.
While we’re not sure it’ll be enough to spring them ahead of Samsung (or even Apple), it should help them maintain steady performance in a rapidly changing industry. Q3’12 will be an important one for HTC.
The Samsung Galaxy S3 will be launched in the United States this quarter and it will be tough competition for HTC. They’ll need to bring out some big guns to take it down. We’ll see soon enough if they’ve got what it takes to bring Samsung down a notch. Hit the source link for the full numbers.