HTC: We won’t be looking to compete in low-end tablet space in 2015
HTC’s gotten their tablet groove back with the successful launch of the Nexus 9, and now the company is looking ahead to 2015. Speaking to North Asian press at a Taiwanese event, HTC executive Jack Tong mentioned that they’re not interested in getting into the affordable tablet war. He believes it’s not a profitable market, noting that while lower cost tablets may attract more buyers, the profit margins are too slim for it to matter.
Instead, it sounds like HTC will look to focus on mid-range and high-end tablets going forward. The company confirmed plans to continue their revitilization in the tablet space through 2015, and says we should expect an own-branded device by them at some point then. This doesn’t necessarily mean they won’t be tapped to make a Nexus 9 follow-up, but it does confirm they’re ready to get their feet into the deep end of the tablet pool after stumbling out of the starting gate a few years ago.
HTC’s fierce comeback in the phones space should be proof positive that they can do the same for tablets, and it’ll be interesting to see what they do to try and steal thunder from the likes of ASUS and Samsung in the months ahead. Let us know what you hope to see in HTC’s next tablet once it comes to pass sometime next year.
[via Focus Taiwan]