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HTC hasn’t had much luck with big marketing campaigns. They tried going big and weird with Robert Downey Jr. a.k.a. Iron Man and Hipster Troll Carwash. Then they went with a more mellow approach with Gary Oldman begging you to “ask the internet.” So far not much has really helped to turn things around, but their hoping their new “North American Ambassador” will do the trick.
HTC has announced a new partnership with Robinson Cano of the Seattle Mariners (formerly of the New York Yankees). The partnership was apparently “born out of a shared dedication to the pursuit of personal excellence.” Cano had this to say:
“HTC is a natural fit for me because they always want to be the best at what they do. Their products are great for me because I’m always on the road and I need my phone to work as hard as I do.”
But how long will it be until we see “via Twitter for iPhone”?
Expect to see Cano start showing up at HTC events, in commercials, and much more. Will this latest celebrity help HTC sell more phones? Only time will tell, but we’re skeptical. Robinson Cano doesn’t have the mass appeal of RDJ or Oldman. We wish HTC nothing but the best.
Ok, not that it matters, but I literally have no idea who this guy is. Never heard the name, never seen the face. I don’t care 1 bit about baseball (or any pro sports team or player) and maybe that splains it.
You and me both
Me too…I guess we’re not the target audience..”we do not want our phones to work as hard as we do”.
I like HTC a lot, but they’re absolutely terrible with advertising. Instead of spending the money to hire big-name people, perhaps they could use that money to advertise *more*. Say what you want about Samsung and Apple, but they know how to drill a product into people’s heads.
I had no idea who this guy was.
Whoever on HTC thought it was a good idea to hire all these celebrities (especially RDJ, who was a waste of money imo) should be fired…
Another terrible decision by HTC
LoL!! No. How about someone that people know? RDJ? Eh… That was okay, but I think some singer would be good, or someone funny like Kevin Hart. Yea!! I think they should get Kevin Hart. He be crackin’ me up.
What a random hire, HTC. But good for you, Cano! Rake in that dough.
Never heard of him.
One of best 2nd basemen of all time.
HTC still can’t get their marketing right. I don’t need a “celebrity” to sell me a phone. I want the phone to sell me its features itself.
It doesn’t have that “feature” that people want. Maybe that’s why it’s suffering. Thought about that?
I’m curious, Whats the features it’s lacking, and don’t say it doesn’t have the ability to replace a dam battery, majority cell phone owners don’t even have separate batteries that own phones with the capability. Had to say that just in case your talking about that
go look at samsung ads, a “damn” battery is not the focus
Then what’s the dam focus then , because you clearly said feature….what camera, that’s completely subjective too (POTNA) because I’m good with the types of pics I take even took pics in certain environments that outshined friends S5 so what feature, you tell me? I’ll be waiting
Oh good, rather than a known icon that everyone knows, they hire some random replaceable sports player. That nobody will even remember in a year or two. Yawn.
They didn’t do much with RDJ anyway. Better to hire someone cheaper.
Do people really buy products that a paid celebrity tells them to? I thought that was one of those made for TV kinda arguments.
Instead of wasting money on celebraties, HTC should spend more money to hire representors to go to some of the most busiest stores on each carrier on the launch day of Samsung flag ship and have the representor convence people to touch, observe, and actually test their products, I feel most people normally have their mind set on Samsung and never really know what other products they missing out on