AT&T responds to T-Mobile with their own rollover data, but with a catch
T-Mobile CEO John Legere hoped their Data Stash rollover promotion introduced last month would shake the industry up and force carriers to compete, and the first move on that front outside of Magenta’s own halls has been made. AT&T has introduced data rollover of their own.
But it doesn’t come without a catch, naturally. The biggest catch is that your rollover data only lasts for a maximum of one month. For instance, if by the end of your January cycle you have 15GB of data left out of a 30GB pool you’ll have 45GB to use in February, but if you don’t use the 15GB rollover from January in February then it evaporates, and the same cycle repeats for February.
It’s a long shot from T-Mobile’s year-long stash limit, but hey — it’s something. Another big catch is that you must be a Mobile Share Value customer to take advantage, which limits this promotion to roughly half of AT&T’s current subscriber base. Not on that plan? No rollover for you.
The goods will begin starting January 25th, and AT&T says you can look for rollover data as early as that date. We’re not sure if this means they’ll be prorating the promotion to include data you didn’t use in December 2014, but either way this is good news.
A couple of tidbits from the FAQ:
- This is a permanent feature of AT&T’s Mobile Share Value plans, so you won’t have to worry about signing up for it.
- Rollover data does not apply to additional data you might purchase as part of overage. You can only rollover data that comes as part of your monthly plan.
- Legacy Mobile Share and data-only plans are excluded.
- Rollover data does apply to lines who signed up during AT&T’s double data promotion.
Let’s hope T-Mobile pressures them to increase the amount of time you can keep rollover data. Head to the source link for more details.
[via AT&T]