Sprint today had a couple of new plans to announce. The first is All-In, which is the company’s new pricing structure that makes it easy to understand and buy new smartphones and service. Sprint’s fuel against competing carriers is that those fancy “$80 all you can eat” plans are often advertised without mentioning the other monthly charges tacked on, such as Verizon’s infamous access fee, or the cost of paying for your smartphone.
The idea is that you get one easy-to-understand monthly rate for the cost of service + buying your smartphone, no matter which smartphone you buy. The starting rate is $60 for unlimited talk, text and data + $20 per month for covering the cost of your device off-contract, which amounts to a smooth $80 per month.
That’s the idea. The reality is as follows (as noted in the fine print that they never want you to read):
That’s just what we know from the fine print, but it doesn’t sound all that amazing on paper (sure does make for a sweet way to advertise, though). We’ll be looking to clarify every nook and cranny of this new plan and we’ll be sure to update you on anything we hear.
Regardless, Sprint is excited about it — so much so, in fact, that they’ve teamed up with David Beckham to advertise it. Nothing like having one of the most famous men in sports talking up your new plans.
Also on tap is a new plan in conjunction with Best Buy. It’s the Best Buy One Family Plan, which gives you and another soul unlimited everything for a cool $100 per month. That doesn’t include any possible smartphone payments, and adding more people will add an additional $40 per month per line. Not amazing, but not bad.
Both the All-In and Best Buy One Family plans (only available when upgrading or buying new service at Best Buy Mobile) are available starting today. Be sure to consider your options carefully before jumping in!