LG confirms “super premium phone” launching later this year after G4’s less-than-stellar performance
It looks like LG will want to join the club of manufacturers who prefer bringing out 2 high-end devices each year. The company has revealed to Korean outlet ET News that they’re gearing up to release a “super premium phone” in the second half of this year. They’re also looking to make “derivatives” of the LG G4, which isn’t all that surprising considering the company’s history of releasing Mini variants and other quirky versions of their flagship.
Even more interesting, though, is their admittance that this is all to counterbalance the LG G4’s faltering sales. The phone did well enough for them, we imagine, but not as well as they would have hoped. It’s no surprise, then, that they weren’t willing to share hard numbers.
Another interesting move is that they’re looking to accelerate plans to get these phones out in time to compete with upcoming devices from Samsung and Apple, namely the Samsung Galaxy Note 5 and the iPhone 6S. Samsung also reportedly looked to use such a tactic to better compete in the 2nd half of 2015.
We’re not sure if that’ll be detrimental to their QA process, but if they feel like they have to move faster to avoid being forgotten at retail then we wish them all the best. For now, we’ll continue enjoying the LG G4.