Google is working on a non-Nexus smartphone for the end of 2016

Based on a handful of rumors, we are expecting two HTC-built Nexus devices within the next few months. But a new rumor claims that Google is working on another device which will be completely designed by Google without any influence from HTC or other partner manufacturers. The rumor claims that Google is planning on releasing the Android-powered smartphone before the end of 2016 and that the company is already talking with service providers regarding the Google-branded phone.

Unfortunately, there are no specifications available at this time, but it’s safe to assume that the phone will come with top-of-the-line components in an effort to compete with the iPhone, HTC-build Nexus devices and other flagship smartphones. What’s unclear is the motivation behind the Google-built smartphone. The designs of Nexus devices has always been shared between Google and its manufacturing partners, but Google has always been in control of the software, marketing and distribution of the devices. Google may simply want to extend its Pixel product portfolio with a Pixel phone to show its partners what its vision is for a high-end Android smartphone.

What would make you buy a Google-built smartphone over a Nexus device built by HTC or another smartphone manufacturer?