Activision Earns $1 Billion from Call of Duty Mobile
Activision’s Call of Duty Mobile has proved to be one of the most popular mobile games in recent years, joining the likes of Genshin Impact and the Asphalt racing series in dominating smartphone gaming platforms on both Android and iOS. It’s no surprise then that the game has also maintained its status as a cash cow for Activision, raking in considerable numbers, despite being a primarily free-to-play game.
According to information from the folks over at MobileGamer, the game has managed to get around 136k daily downloads worldwide, earning Activision around $859k per day, based on the last 30 days of available data. Statistics also show that COD: Mobile earns Activision on average around $5.8m per week, and has earned $25.8m in the last 30 days.
Going by platforms, the game has recorded over 148m downloads on iOS, and 155m downloads on Google Play, with revenue amounting to $606m on iOS and $424m on Android. Additionally, the game is most popular in the US with 78 million downloads, followed by Brazil with 28 million, India with 26 million, Mexico at 24 million, and Russia at 18 million
Launched back in 2019, COD Mobile features FPS gameplay and online gameplay similar to the franchise’s mainline entries. It was reworked to better accommodate touch controls, as well as matches more suited to on-the-go gaming in terms of length.
This isn’t the first time that Call of Duty has seen a mobile release, however. The franchise actually made its presence on Android felt much earlier with Call of Duty Strike Team, and although it featured FPS gameplay as well, it focused more on solo-player campaigns intertwined with strategy mechanics.
Source: Mobile Gamer