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Ranking videos on YouTube is a challenging task. It requires ensuring the video content is high quality, engaging and relevant. Video content needs to be optimized with the target keywords to reach potential YouTube subscribers who will be searching for your keywords. Then, they will find the attractive thumbnail you just created to rank first on YouTube.
Here, in this blog post, we’ll deal with these tactics to rank your YouTube videos higher.
Get to Know What Ranking Strategies in a Brief Sense
Ranking strategies aim to lead organic traffic from search engines like Google and YouTube. One of the important factors is increasing organic traffic which can lead to increased leads, sales, and revenue for your video content. Although ranking strategies are ever-evolving with changes to search engine algorithms like Google’s Penguin and Panda updates, they require constant attention and adjustments to stay effective. But, you know what is effective among all these strategies? I learned it from a hard way, and finally find the organic solution when I actually buy views for my YouTube video which you might thing is unnatural when it’s done from somewhere fake. Let me tell you something, not everywhere boost fake views.
Most ranking strategies involve a combination of the following tactics:
Keywords for All Around the YouTube Channel
YouTube keyword research is the most essential thing in ranking on YouTube. YouTube algorithms are designed to prioritize content that has used popular keywords with the most search volume and is most likely to be useful, in helpful and engaging for users when YouTube SEO works effectively.
This means that by optimizing your video with relevant keywords, you can help increase the chances of your videos appearing in search results on YouTube, improving your videos ranking. But if you need to learn how to find video keywords, keyword research tools are available to help.
The best way to optimize your video for keywords is to include them naturally in both the video title and YouTube video description of your video. You should also include relevant terms as hashtags when posting or promoting your video across social media platforms. Additionally, if you have a website or blog where you post your videos, you can use specific keywords within the body of text that accompanies each video.
It would be best if you also considered to find keywords-related words and phrases throughout your video’s title that you’ve uploaded before, as well as within comments and video descriptions of videos from other creators. This helps search engine algorithms understand the context surrounding your videos, which can help your content appear more prominently in related searches.
Pro tip: adding low-competition keywords to your videos give better search engine optimization results.
YouTube Video Optimization – Audio, Image & Format
Optimize the video quality by using high-resolution images, good sound quality, and clear audio. Awesome video means There are some tools to make quality YouTube such as Adobe Premiere Pro, Apple Final Cut Pro, or Wipster. You can use these tools to create excellent video content and optimize the quality of your video for better engagement.
Choosing a suitable video format is another quality issue you should be aware of. That is compatible with the devices you wish to use. YouTube accepts video file with almost all formats, but for other devices and platforms, you may need to convert your video into the correct format. Some popular video formats include:
- .avi,
- .mov,
- .wmv,
- .mp4
- and more.
Poor quality videos will lead to a poor user experience as they can be difficult to watch due to grainy picture or sound issues. Make sure any audio used in your videos is appropriately licensed and cleared for use. This includes background music as well as any audio clips used in your videos which must be copyright free or have been purchased with a valid license.
Just to let you know, some platforms like YouTube use automated copyright detection systems and will block any videos which contain audio that has been illegally used.
Finally, utilize YouTube Editor and other online tools to edit your videos for better results.
YouTube Video Thumbnails
Create a catchy and attractive custom thumbnail for your video that stands out and entices viewers to click on it. That will definitely affect your videos rank in the relevant video category.
How?
- Use bright colors, bold text, and an eye-catching image.
- Make sure to include keywords in your title and a few main points you’re covering, so people know what they’re clicking on.
- For the video itself, make it interesting and engaging by including visuals such as graphics or photos, music, sound effects, and appealing transitions between scenes.
- Introduce yourself to the audience at the beginning of the video and tell them why your topic is important.
- Also keep in mind that viewers want to get straight to the point so be clear and concise in communicating your message.
- End with a call to action. Tell viewers exactly how they should take action after watching your video–whether it’s subscribing to your channel, leaving a comment, or visiting your website.
- Finally, always pay attention to the quality of audio and video. Sound and low-quality visuals can be distracting and turn away potential viewers. Invest in good audio equipment, lighting and filming gear so that you produce videos with great visual and sound qualities.
Promote Your YouTube Video Page
Promote your YouTube video by sharing it on other social media platforms, emailing it to your contacts, and link building.
How?
- Reach out to people in your network who have an interest in the topic you’re discussing and invite them to check out your video.
- If you have a blog, post about it and embed the YouTube video.
- You can also use pay-per-click (PPC) advertising on social media platforms like Facebook and Twitter to promote your YouTube video.
- Asking friends and family members to share your videos with their friends can also help get more views.
- Finally, don’t forget to include keywords as I already mentioned about. Use them in titles, descriptions, tags, and annotations that viewers might be searching for – this will increase visibility in search engine results pages (SERPs). With these tactics, you’ll be able to get more eyes on your videos, grow your audience, and YouTube ranking.
Schedule When a New Video is Ready to Shake Your YouTube Account
Publish your YouTube videos on a regular schedule so that viewers can expect new content at regular intervals.
Many successful YouTubers use various scheduling techniques, such as publishing a video every day or twice a week. For example, if you are creating a cooking show, publishing episodes on the same day of the week might be best to build anticipation and encourage viewers to come back for more content.
Additionally, make sure to announce upcoming videos in advance so that people have time to tune in when the video goes live.
Promoting is still valid. Promote your new YouTube videos across other social media platforms so that people know when fresh content is available. With consistent uploading and promotion of your latest creations, your YouTube channel will soon become one of the go-to destinations for viewers who crave quality content.
Read Your Analytics for Better YouTube Search Results on YouTube
Analyze your video analytics to see which of your videos are performing well and improve upon them with A/B testing. Look at the numbers to find out how long people watch your videos, where they come from, and when.
You can also use this data to track trends in viewership over time. This will help you decide which topics are most popular and make sure you’re creating content that appeals to your target audience.
Combining video analytics with keyword research can improve YouTube search results by showing YouTube what kind of content is trending. Make sure you’re using relevant keywords in the titles and descriptions of your videos so they have a better chance of appearing in search results. Optimizing for search engines helps viewers find your content easily and encourages them to view more videos on your channel.
User Engagement the Key of Video Marketing
Engagement on YouTube is the thing you must have in order to rank on the platform. If you have good engagement on your videos, YouTube’s algorithm will recognize this and reward you with higher rankings in the search results.
This means more views, which ultimately leads to more subscribers and revenue. This includes any type of communication between you and your YouTube audience, such as likes, comments, shares, and even replies to the comments.
It’s important that you maintain a healthy dialogue with your viewers in order to encourage them to interact and come back for more content.
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