Samsung Plans to Sell More Foldables Amidst Rising Competition
Perhaps it’s safe to say that while the record for the first-ever smart foldable launch goes to the Royole Flexpai, it was Samsung that really kickstarted a large part of the foldable smartphone trend. It’s been half a decade now since the launch of the first-ever Galaxy Fold device, and we’ve seen a lot of new foldables from other manufacturers since.
As such, a new report suggests that Samsung might be planning to up the ante, that is by selling more foldable devices in 2024 – around 20 million, in fact. This estimated number will include sales of the Samsung Galaxy Z Fold 5 and Z Flip 5, as well as the upcoming Z Fold 6 and Z Flip 6. Perhaps the South Korean tech giant is finally feeling the onslaught of new foldables from the top Chinese OEMs.
Just recently, research firm Counterpoint Statistics reported that Samsung dominated global market sales this year – the company was able to secure a fifth of the total sales in Q3 2023 thanks to its popular A-series smartphones, which continue to outsell its flagship devices and foldables.
Going back to Samsung’s 20-million sales goal, it’s also reported that the company will focus on launching thinner and lighter foldable devices next year, something that we’ve seen on some of this year’s devices from competing brands such as xiaomi, Oppo and OnePlus.
Source: Sammobile