Google has been more or less the default search engine for the internet for the past decade or so. But it looks like the company’s dominance could be threatened thanks to the launch of a new search engine from OpenAI, the same company that brought AI to the masses with ChatGPT.
OpenAI’s search engine is called SearchGPT. Now, we did hear that the company was planning on launching their search engine back in May. Nothing really happened since then, at least until now. According to OpenAI, the idea is that it will merge SearchGPT with the ChatGPT chatbox.
This will allow users to ask the AI questions on topics they’re interested in, and it will provide them with “fast and timely answers with clear and relevant sources”. In a way, it’s similar to Google’s AI Overview search feature. This is where Google will display a card at the top of search results that uses AI to summarize the results of a search. This is designed to save users time on certain topics where they can get the information they want without having to go through multiple websites.
What’s even more interesting is how Microsoft themselves have recently announced their own generative search for Bing. One of the reasons Google has remained so dominant in the search space is due to their algorithms. This is something that many other companies have failed to successfully replicate.
However, with generative search, it’s now more of a battle between the AI models. Could the launch of OpenAI’s SearchGPT be a serious contender to Google? Only time will tell. For now, SearchGPT is a prototype. It is only available to a small group of users, but you can sign up to be on the waitlist.
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