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While Apple’s “Pro” model iPhones are usually among its best-selling devices, it looks like this might not be the case this year, at least according to analyst Ming-Chi Kuo. A veteran to Apple-related news and rumors, Kuo states that this year’s figures haven’t been the best for Apple, at least as far as the 16 series is concerned.
Based on his findings, it appears that pre-orders for the iPhone 16 series in the first weekend are estimated at 37 million units, which is down 12.7% year-on-year versus the iPhone 15 series sales during the same time period – this includes the fact that initial weekend sales for the 16 and 16 plus have increased year-on-year.
Surprisingly, demand for the iPhone 16 Pro and Pro Max has been lower than usual, at least when compared to the 15 Pro Max. According to Kuo, this change in market performance is affected by factors such as Apple’s delayed launch of its AI features, which aren’t set to arrive at least until in October. Competition from Chinese smartphone brands has also affected the Cupertino giant’s sales.
On the other hand, Kuo comments that there might be a significant change once Apple Intelligence features start arriving, as well as the incoming holiday shopping season.
Source: GSMArena
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